What is a difference between a word mark & logo mark?
Word mark is a mark, in which a word, combination of alphabets, numerals or combination of alphabets & numerals is used as trademark (example ‘SAMSUNG’ & I10). A logo mark is a mark which is a symbol, design or a graphical representation used along with the words and/or numerals. Logo marks are generally created in a specific font style.
A word mark gets stronger protection than a logo mark because it allows the owner of the mark to prevent third parties from using the word in any format. On the other hand, logo mark only enables the owner to prevent others from using an identical or similar logo.