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What does the trademark office review before registering a trademark?

BananaIP Counsels > What does the trademark office review before registering a trademark?

What does the trademark office review before registering a trademark?

For registration of the trademark, the trademark registry will look for the following:

  • Whether the applied trademark has any conflict with any existing registered trademark or pending trademark application? A registration will be granted only if the mark for which application has been filed does not have any conflict with existing trademarks or applications.
  • Whether the applied trademark describes the kind, quality, use or geographical origin of the goods or services for which it is used? Registration will not be granted if the trademark describes the goods or services for which it is used.
  • Whether the trademark has any distinctive character? A trademark will be accepted only if it has distinctive character.
  • Whether the applied trademark is obscene, scandalous or affects the religious acceptabilities of any society? trademark registration will not be granted if the mark is obscene or has an impact on religious sentiments of communities.