The following presentation titled ‘Igniting Creativity for Business Advantage’ was delivered by Dr. Kalyan C. Kankanala at Mahindra Two Wheelers on 8th December, 2015. The presentation was given to the senior management of Mahindra Two Wheelers and covered the following topics-

  • IP and Business
  • Forms of IP- accompanied by examples
  • Creativity to Business
  • Creativity Spectrum
  • Business Value
  • Proportionality Test
  • Inventor Incentive System

With the help of cases, examples and multi-media Dr. Kalyan’s presentation gives insights into how creativity can lead to or can be converted into commercial advantage for businesses.


About Dr. Kalyan C. Kankanala

Dr. Kalyan C. Kankanala manages the largest new age Intellectual Property Firm, BananaIP Counsels, headquartered at Bangalore, India. In addition to helping clients maximize business value from intellectual assets, Dr. Kalyan also consults for United Nations Industrial Development Organization (UNIDO), and teaches at premier institutions such as National Law School of India University, Bangalore, and Indian Institute of Management, Bangalore (IIMB).

Professional URL: https://www.bananaip.com/

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