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CAIT announces launch of eCommerce Portal, Samsung and Nokia ink Video Patent Licensing Deal, Spotify and Kakao sign Music Licensing Deal and more.
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CAIT announces launch of eCommerce Portal
The Confederation of All India Traders (CAIT) announced that it is going to launch a mobile app for its eCommerce portal ‘Bharatemarket’ which is aimed at getting more small traders to sell online more easily through smartphones. The traders’ body has its sight at onboarding seven lakh traders on the portal by December 2021, and one crore traders by December 2023. CAIT has partnered with the Startup India division of the Department for Promotion of Industry and Internal Trade (DPIIT) for this endeavour.
Further, SME-focussed networking platform GlobalLinker is also providing core technology, whereas the All India Trader Welfare Association (AITWA) will be offering logistics support. The association has also highlighted that it will give no preferential treatment, in any form whatsoever, to vendors that are listed on the platform. The portal will be built on a geotagging feature that will allow customers to place orders from the nearest store of their choice, and once placed, a two hour window is provided for the traders to deliver the ordered items. It is said that no foreign investment in the portal will be accepted, and that the data of the users will remain in India itself.