{"id":79619,"date":"2019-05-26T21:57:05","date_gmt":"2019-05-26T16:27:05","guid":{"rendered":"http:\/\/localhost\/one\/?p=79619"},"modified":"2025-06-23T12:29:07","modified_gmt":"2025-06-23T06:59:07","slug":"trademark-portfolio-management-food-products-company-india","status":"publish","type":"post","link":"https:\/\/www.bananaip.com\/intellepedia\/trademark-portfolio-management-food-products-company-india\/","title":{"rendered":"Leading Food Products Company"},"content":{"rendered":"<h2>Nature of the company: A leading food products company<\/h2>\n<h3>Why they approached us:<\/h3>\n<ul>\n<li>Filed more than two thousand trade marks, but the portfolio was in disarray.<\/li>\n<li>Spending lot of money on duplicate filings, and maintenance of dead marks.<\/li>\n<li>Needed a third party review of the value of their trademark portfolio.<\/li>\n<\/ul>\n<h3>What did we do:<\/h3>\n<ul>\n<li>Performed a thorough due diligence, and compliance check.<\/li>\n<li>Analyzed the value of each mark based on business\/legal parameters.<\/li>\n<li>Submitted a comprehensive report on the trade mark portfolio with specific comments, and action points for each mark in the inventory.<\/li>\n<\/ul>\n<h3>Impact:<\/h3>\n<ul>\n<li>A clean portfolio in line with business goals.<\/li>\n<li>All compliance requirements were adhered, and lapsed trademarks revived.<\/li>\n<li>Dropped unnecessary trademarks.<\/li>\n<li>Left with a well classified portfolio based on business value.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A leading food products company optimised its trademark portfolio through rigorous due diligence and compliance checks. The resulting actions improved legal clarity, reduced costs, and enhanced alignment with business goals.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":3,"footnotes":""},"categories":[4025],"tags":[7104,7420,4037,5578,5,389,390],"class_list":["post-79619","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-compliance","tag-due-diligence","tag-food-products-company","tag-indian-trademark-law","tag-intellectual-property","tag-trademark-audit","tag-trademark-portfolio"],"_links":{"self":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/79619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/comments?post=79619"}],"version-history":[{"count":3,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/79619\/revisions"}],"predecessor-version":[{"id":139038,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/79619\/revisions\/139038"}],"wp:attachment":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/media?parent=79619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/categories?post=79619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/tags?post=79619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}