{"id":79609,"date":"2019-05-25T21:46:53","date_gmt":"2019-05-25T16:16:53","guid":{"rendered":"http:\/\/localhost\/one\/?p=79609"},"modified":"2025-06-23T12:19:20","modified_gmt":"2025-06-23T06:49:20","slug":"large-production-house-ip-portfolio-licensing-bollywood","status":"publish","type":"post","link":"https:\/\/www.bananaip.com\/intellepedia\/large-production-house-ip-portfolio-licensing-bollywood\/","title":{"rendered":"Large Production House"},"content":{"rendered":"<h2>Nature of the company: Large Production House<\/h2>\n<h3>Why they approached us:<\/h3>\n<ul>\n<li>The IP portfolio of the company was not well organized.<\/li>\n<li>Legal support lacked business\/industry understanding.<\/li>\n<li>Produced some of the best movies\/music in Bollywood, and were looking to maximize returns from licensing, and merchandizing.<\/li>\n<\/ul>\n<h3>What did we do:<\/h3>\n<ul>\n<li>Performed a comprehensive IP Audit, and established policies\/processes to take care of ownership, licensing, and other activities.<\/li>\n<li>Initiated an organized licensing program, and built systems for optimal utilization of rights.<\/li>\n<li>Built an inventory, standard templates, and licensing processes.<\/li>\n<\/ul>\n<h3>Impact:<\/h3>\n<ul>\n<li>Enhanced business returns from content.<\/li>\n<li>Opened new avenues of revenue generation.<\/li>\n<li>Clear ownership, and informed license management.<\/li>\n<li>A very well organized legal support structure, with keen business acumen.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This post examines how a prominent Bollywood production house restructured its IP portfolio and licensing processes. The initiative led to increased business returns and a more organised legal framework, highlighting the value of integrated legal and business strategies in the entertainment industry.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"footnotes":""},"categories":[4025],"tags":[919,10049,51,10048,8482,8574,23,10050],"class_list":["post-79609","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-bollywood","tag-content-monetization","tag-entertainment-law-2","tag-intellectual-property-audit","tag-ip-portfolio-management","tag-legal-support","tag-licensing","tag-production-house"],"_links":{"self":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/79609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/comments?post=79609"}],"version-history":[{"count":3,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/79609\/revisions"}],"predecessor-version":[{"id":139029,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/79609\/revisions\/139029"}],"wp:attachment":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/media?parent=79609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/categories?post=79609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/tags?post=79609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}