{"id":49986,"date":"2019-05-22T13:35:10","date_gmt":"2019-05-22T08:05:10","guid":{"rendered":"http:\/\/localhost\/one\/?p=49986"},"modified":"2025-06-23T12:01:44","modified_gmt":"2025-06-23T06:31:44","slug":"adidas-three-stripes-trademark-india-virat-kohli-fragrances-taco-bell-expansion","status":"publish","type":"post","link":"https:\/\/www.bananaip.com\/intellepedia\/adidas-three-stripes-trademark-india-virat-kohli-fragrances-taco-bell-expansion\/","title":{"rendered":"Adidas\u2019 Three Strips Enforces Trademark, Virat Kohli Into Fragrances, Taco Bell\u2019s Aggressive Expansion in India, Lahaul Socks and Gloves Filed for GI and Other News"},"content":{"rendered":"<p>Indian Trademark Statistics for May (Third Week), Taco Bell\u2019s Aggressive Expansion, Royal Enfield Files for a New Product, \u00a0ZARA is not for Safari, Adidas\u2019 Three Strips Enforces Trademark and more, brought to you by the Trademark Attorneys at BananaIP (BIP) Counsels.<\/p>\n<h2>TRADEMARK QUOTE OF THE WEEK<\/h2>\n<blockquote><p>Define what your brand stand for, its core values and tone of voice, and then communicate consistently in those terms \u2013 Simon Mainwaring<\/p><\/blockquote>\n<h2>INDIAN TRADEMARK STATISTICS<\/h2>\n<p>In the last week, the Indian Trademark Office has had a mixed week. The total number of renewals notices issued has increased by one hundred and fifty two percent (152%). Similarly, the total number of registrations granted has decreased by eight percent (8%). There has also been an increase of three percent (3%) in the applications disposed through show cause hearings as well as applications published in the trademark journal.<\/p>\n<h3><strong>Weekly Indian Trademark Statistics<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td width=\"267\"><strong>Particulars<\/strong><\/td>\n<td width=\"181\"><strong>Last Week<\/strong><\/td>\n<td width=\"226\"><strong>This Week<\/strong><\/td>\n<td width=\"250\"><strong>Change in %<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"267\">Total Trademark Applications Examined by Trademark Office<\/td>\n<td width=\"181\">6815<\/td>\n<td width=\"226\">6411<\/td>\n<td width=\"250\">A decrease of 6%<\/td>\n<\/tr>\n<tr>\n<td width=\"267\">Total Applications Disposed through Show Cause Hearings<\/td>\n<td width=\"181\">3945<\/td>\n<td width=\"226\">4061<\/td>\n<td width=\"250\">An increase of 3%<\/td>\n<\/tr>\n<tr>\n<td width=\"267\">Total Applications Published in the Trademark Journal<\/td>\n<td width=\"181\">5127<\/td>\n<td width=\"226\">5292<\/td>\n<td width=\"250\">An increase of\u00a0 3%<\/td>\n<\/tr>\n<tr>\n<td width=\"267\">Total Registrations Granted<\/td>\n<td width=\"181\">7452<\/td>\n<td width=\"226\">6856<\/td>\n<td width=\"250\">A decrease of 8%<\/td>\n<\/tr>\n<tr>\n<td width=\"267\">Total Hearing Notices Issued<\/td>\n<td width=\"181\">7310<\/td>\n<td width=\"226\">7136<\/td>\n<td width=\"250\">A decrease of 2%<\/td>\n<\/tr>\n<tr>\n<td width=\"267\">Total Renewals Notices Issued<\/td>\n<td width=\"181\">996<\/td>\n<td width=\"226\">2511<\/td>\n<td width=\"250\">An increase of 152%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Trademark Statistics by Office<\/strong><\/h3>\n<p><strong><u>Total Number of New Applications Received from May 15<sup>th<\/sup> , 2019 to May 22<sup>nd<\/sup>, 2019<\/u><\/strong><\/p>\n<table width=\"100%\">\n<tbody>\n<tr>\n<td width=\"10%\"><strong>Sr. No<\/strong><\/td>\n<td width=\"19%\"><strong>Jurisdiction<\/strong><\/td>\n<td width=\"18%\"><strong>New Applications<\/strong><\/td>\n<td width=\"17%\"><strong>Examined<\/strong><\/td>\n<td width=\"17%\"><strong>Published<\/strong><\/td>\n<td width=\"17%\"><strong>Registered<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"10%\">1<\/td>\n<td width=\"19%\">AHMEDABAD<\/td>\n<td width=\"18%\">734<\/td>\n<td width=\"17%\">315<\/td>\n<td width=\"17%\">535<\/td>\n<td width=\"17%\">695<\/td>\n<\/tr>\n<tr>\n<td width=\"10%\">2<\/td>\n<td width=\"19%\">CHENNAI<\/td>\n<td width=\"18%\">1237<\/td>\n<td width=\"17%\">492<\/td>\n<td width=\"17%\">861<\/td>\n<td width=\"17%\">1532<\/td>\n<\/tr>\n<tr>\n<td width=\"10%\">3<\/td>\n<td width=\"19%\">DELHI<\/td>\n<td width=\"18%\">2347<\/td>\n<td width=\"17%\">1032<\/td>\n<td width=\"17%\">1743<\/td>\n<td width=\"17%\">2194<\/td>\n<\/tr>\n<tr>\n<td width=\"10%\">4<\/td>\n<td width=\"19%\">KOLKATA<\/td>\n<td width=\"18%\">348<\/td>\n<td width=\"17%\">185<\/td>\n<td width=\"17%\">225<\/td>\n<td width=\"17%\">361<\/td>\n<\/tr>\n<tr>\n<td width=\"10%\">5<\/td>\n<td width=\"19%\">MUMBAI<\/td>\n<td width=\"18%\">1507<\/td>\n<td width=\"17%\">672<\/td>\n<td width=\"17%\">1283<\/td>\n<td width=\"17%\">1807<\/td>\n<\/tr>\n<tr>\n<td width=\"10%\"><strong>Total<\/strong><\/td>\n<td width=\"19%\"><strong>\u00a0<\/strong><\/td>\n<td width=\"18%\"><strong>6173<\/strong><\/td>\n<td width=\"17%\"><strong>2696<\/strong><\/td>\n<td width=\"17%\"><strong>4647<\/strong><\/td>\n<td width=\"17%\"><strong>6589<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Yearly Trademark Statistics<\/strong><\/h3>\n<p><strong><u>Trademark Statistics from January 1<sup>st<\/sup>, 2019 to May 22<sup>nd<\/sup>, 2019 <\/u><\/strong><\/p>\n<ul>\n<li>Total Number of Trademark Applications Filed \u2013 133466<\/li>\n<li>Total Number of Trademark Applications Examined \u2013 \u00a057143<\/li>\n<li>Total Number of Trademark Applications Published \u2013 120171<\/li>\n<li>Total Number of Trademark Applications Registered \u2013 111955<\/li>\n<\/ul>\n<h2><strong>INDIAN TRADEMARK UPDATES<\/strong><\/h2>\n<h3><strong>Adidas\u2019 Three Strips Enforces Trademark<\/strong><\/h3>\n<p>Adidas AG and its Indian subsidiary, filed a suit seeking a permanent injunction, against footwear manufacturer Colo Footwear, for using the trademark COLO along with the \u2018Three Stripes\u2019 on their footwear. It is submitted in the suit that Adidas, founded in 1920 had adopted the \u2018Three Stripes\u2019 device mark in 1949 and since then has earned immense goodwill and reputation for its mark. The Delhi High Court had appointed a Local Commissioner to visit the infringer\u2019s premises, and around 550 pairs of shoes, including replicas of the Adidas brand and shoes bearing the \u2018Three Stripes\u2019 device mark, were seized. As per the Commissioner\u2019s report, Colo Footwear is clearly infringing the registered trademark of Adidas. On the basis of the pleadings and the documents on record and lack of any defence by Colo, the Delhi High Court granted a permanent injunction in favour of Adidas. Further, the Court ordered Colo Footwear to pay INR 20 lakh as damages to Adidas.<\/p>\n<h2><strong>INTERNATIONAL TRADEMARK UPDATES<\/strong><\/h2>\n<h3><strong>Royal Enfield Files for a New Product<\/strong><\/h3>\n<p>Royal Enfield, the Indian motorcycle manufacturer, has filed a trademark application for the mark \u2018Royal Enfield Meteor\u2019 with the EUIPO for motorcycles as well as apparels. The mark has been filed by Eicher Motors, owner of Royal Enfield. With the new filings, it looks like Enfield is planning on launching the new model at EICMA or the Milan Motorcycle Shows in November 2019.<\/p>\n<h3><strong>ZARA is not for Safari<\/strong><\/h3>\n<p>In a recent judgment, the Court of Justice of the European Union (CJEU), has rejected the logo mark \u2018Zara Tanzania Adventure\u2019 filed by Zainab Ansell and Roger Ansell, the founders of a Tanzanian based tourism company of the same name, for use in connection with \u2018travel and tourism services\u2019, \u2018wildlife education and training services, ecology, safaris\u2019 along with \u2018travel agency and hotel services\u2019.\u00a0 The CJEU found this mark to be too similar to the Spanish retail giant ZARA. The mark had been filed for registration in 2009, which was contested by Industria de Dise\u00f1o Textil, S.A, also known as Inditex, owner of ZARA. Inditex had argued that even though the mark has been filed in a different class as compared to theirs, it is not uncommon for fashion bloggers to merge fashion with travel, which might confuse the customers into believing that the mark \u2018Zara Tanzania Adventure\u2019 was in-fact originating from the retail company.<\/p>\n<h2><strong>BRAND LICENSING UPDATES<\/strong><\/h2>\n<h3><strong>Virat Kohli Into Fragrances<\/strong><\/h3>\n<p>Cricketing ace Virat Kohli has set his eyes on the world of fragrance and has recently launched a new line through his brand One8. The product line including Eau De Parfum, deodorants and pocket sprays has been launched in collaboration with Scentials, a skin and beauty care brand. The products will be available across all major retail stores from June 2019 and will be distributed by SMEG Distribution LLC, a subsidiary of the Phoenix Group.<\/p>\n<h3><strong>Taco Bell\u2019s Aggressive Expansion in India<\/strong><\/h3>\n<p>In a bid to expand its business in India, Yum Brand the owner of Taco Bell, the biggest Mexican fast food chain, has joined hands with Burman Hospitality, promoter of consumer goods firm Dabur.\u00a0 Burman Hospitality will be Taco Bell\u2019s first franchise partner in India. The collaboration is aiming to set up 600 outlets across India by 2029.<\/p>\n<h2>GEOGRAPHICAL INDICATION UPDATES<\/h2>\n<h3><strong>Lahaul Socks and Gloves Filed for GI<\/strong><\/h3>\n<p>Lahaul socks and gloves, made of indigenous wool sheared from local sheep from Lahaul and Spiti in the trans Himalayan region, want to have their unique products recognized with a GI tag.\u00a0 The wool is generally rough in texture and available in natural white, black, grey, and brown. Besides, Cashmere\/Pashmina wool, Yak wool and Merino (cross breed wool) are also used in knitting wool products in Lahaul valley. A Lahauli sock is knit in parts and the upper part is knit using eight colours into a traditional eye catching design called \u2018Dashi\u2019 which comprises of patterns made of 7 to 8 themes.<br \/>\nThe GI application was filed by Save Lahaul Spiti Society facilitated by Himachal Pradesh Patent Information Centre and HP council for Science, Technology &amp; Environment (HIMCOSTE) in May, 2019.<\/p>\n<p><strong>Author: BIP Trademark Attorneys<\/strong><br \/>\nLed by <a href=\"https:\/sanjeeth-hegde\/\">Sanjeeth Hegde<\/a>, BIP\u2019s Trademark Attorneys are among the leading experts in the field. They work on trademark filing, prosecution, management, licensing, franchising, merchandizing, litigation, and strategy for clients such as PEPS, Yash Raj Films, Dharma Productions, Essilor, Samsung and the IITs.<br \/>\nThe weekly trademark news initiative is a part of their pro bono work and is aimed at spreading trademark awareness. You are free to share the news with appropriate attribution and backlink to the source.<br \/>\nIf you have any questions, you may write to BIP\u2019s Trademark Attorneys\u00a0at <a href=\"mailto:contact@bananaip.com\">contact@bananaip.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This post examines the latest updates in trademark enforcement, brand expansion, and geographical indications in India. Key highlights include Adidas\u2019 legal victory, Virat Kohli\u2019s fragrance launch, and Taco Bell\u2019s growth plans.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":11,"footnotes":""},"categories":[6,11],"tags":[10033,3298,639,2614,10036,10035,2538,10034],"class_list":["post-49986","post","type-post","status-publish","format-standard","hentry","category-intellectual-property","category-trademarks","tag-adidas-trademark","tag-brand-licensing","tag-geographical-indications","tag-indian-trademark-updates","tag-royal-enfield-trademark","tag-taco-bell-india","tag-trademark-statistics","tag-virat-kohli-fragrances"],"_links":{"self":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/49986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/comments?post=49986"}],"version-history":[{"count":2,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/49986\/revisions"}],"predecessor-version":[{"id":139012,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/49986\/revisions\/139012"}],"wp:attachment":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/media?parent=49986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/categories?post=49986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/tags?post=49986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}