The program organized by NSRCEL, IIMB’s\u00a0 entrepreneurship cell on 5th September, 2015, was a great success. More than five hundred aspiring entrepreneurs registered for the event, and close to two hundred were on campus. Many others joined the event online and viewed the webcast.<\/p>\n
Proceedings<\/strong> Broadly, Dr. Kalyan C. Kankanala spoke about the value of IP for a startup, and various steps a startup must take to make the best of its IP Assets. He also provided a framework on intellectual property to help startups plan their IP investments.<\/p>\n Following Dr. Kalyan’s enlightening talk, the three special guests gave insights on their allotted topics. First to speak was Mr. Madhavan, MD and CEO of PEPS Industries, India’s leading spring mattress company.<\/p>\n In line with his business experience, Mr. Madhavan gave insights into the value of IP for a mattress\u00a0 company like PEPS. He spoke about how IP can be an invaluable business tool in stopping competitors, and how he had succeeded in improving his company’s valuation using intellectual assets.<\/p>\n Next special guest to speak was Mr. Ashish from Linksmart.<\/p>\n He gave a presentation about the role of patents in generating licensing revenues. Taking his invention and patents around it, as examples, he explained about how he was able to create value and revenues.<\/p>\n The last special guest to speak was Mr. Murthy from Intel.<\/p>\n Drawing from his experience as an in-house counsel, Mr. Murthy spoke about factors that large companies consider while acquiring patents and startups. He also gave an understanding of the steps involved in a due diligence activity while acquiring IP.<\/p>\n Subsequent to the sessions by special guests, Dr. Kalyan opened the forum for questions from participants. The questions were directed to special guests based on their specialty, and Dr. Kalyan gave clarifications wherever required.<\/p>\n For Start-ups Materials<\/strong>
\nThe event started with an introduction to the start-ups series of NSRCEL, and their role in promoting entrepreneurship. Once the preliminaries, by Mr Keshav were out of the way, Dr. Kalyan C. Kankanala gave his keynote address.<\/p>\n
\nYou may access and download Dr. Kalyan’s presentation here. Start-ups are free to use the presentation and Intellectual Property framework provided therein.<\/p>\n