Google has struck a deal with Twitter to acquire full access of the tweets and their indexing in its search results on a real time basis. Although details of the deal have not been disclosed or confirmed by either party, Google has allegedly entered into a data licensing revenue agreement, and will shell out the money to the tune of US$41 million for the tweets. Google had been\u00a0indexing tweets till 2011, before the launch of Google+, its social networking site which was believed to be in competition with Twitter. After expiration of the deal, Twitter substituted Google with Bing search engine which is owned by\u00a0Microsoft. Twitter has signed similar agreements with Bing and Yahoo whose combined search share is much lesser than that of Google.<\/p>\n
Both Twitter and Google are set to benefit from the latest licensing deal, which can\u00a0essentially be considered as renewal of the old deal. Twitter will gain revenue from the increased traffic as the deal will give them\u00a0access to a user base that is even larger than that of the Facebook. On the other hand, including real time tweets in the search results will help Google gauge the real-time pulse of the world and provide users with more suitable content, helping them\u00a0maintain its position as the leader in the advertising world. \u00a0The deal is bound to pose a challenge for Facebook and Apple, as Google gains more relevant search results on a real-time basis and Twitter gets an access to a massive social network.<\/p>\n
Recently, Google News closed its operations in Spain, refusing to pay a newly introduced publishing tax. Although Google news and Google Search are different, this new deal with Twitter might make the Governments and news organizations want a share in the revenue generated from Google search results. It will be interesting to see how Google deals with it.<\/p>\n
Sources <\/strong>here<\/a> and here<\/a><\/p>\n Image source<\/strong>: here<\/a>\u00a0(Use of this image is governed by Creative Commons license CC0\u00a0Public Domain<\/a>)<\/p>\n \n","protected":false},"excerpt":{"rendered":" Google and Twitter have renewed their licensing partnership, allowing real-time tweets to appear in Google search results. This move is expected to strengthen both companies’ market positions and may influence industry and regulatory responses.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":23,"footnotes":""},"categories":[6,22],"tags":[7011,261,7014,7015,7013,7012,330,953],"class_list":["post-21024","post","type-post","status-publish","format-standard","hentry","category-intellectual-property","category-ip-commercialization-licensing","tag-data-licensing","tag-google","tag-google-search-results","tag-online-advertising","tag-real-time-indexing","tag-search-engine","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/21024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/comments?post=21024"}],"version-history":[{"count":2,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/21024\/revisions"}],"predecessor-version":[{"id":132741,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/21024\/revisions\/132741"}],"wp:attachment":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/media?parent=21024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/categories?post=21024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/tags?post=21024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}