Google has struck a deal with Twitter to acquire full access to tweets and their indexing in its search results on a real-time basis. Although neither party has disclosed or confirmed the details, Google has allegedly entered into a data licensing revenue agreement and is reported to pay US$41 million for the tweets. Google had been indexing tweets until 2011, before the launch of Google+, its social networking service which was considered a competitor to Twitter. Following expiration of that earlier deal, Twitter substituted Google with Bing, the search engine owned by Microsoft. Twitter has signed similar agreements with Bing and Yahoo, whose combined search share is considerably smaller than that of Google.<\/p>\n
Both Twitter and Google stand to benefit from the new licensing arrangement, which represents in essence a renewal of the original deal. Twitter gains revenue from increased traffic, as the deal provides access to a user base larger than that of Facebook. For Google, incorporating real-time tweets into its search results helps the company gauge the real-time pulse of global public discourse and offer users more relevant content, reinforcing its dominance in the online advertising market. The deal is expected to pose a competitive challenge for Facebook and Apple, as Google gains access to more current search results while Twitter reaches a substantially larger social network.<\/p>\n
In a related development, Google News had closed its operations in Spain rather than pay a newly introduced publishing tax on news aggregators. Although Google News and Google Search are distinct services, the new arrangement with Twitter may prompt governments and news organisations to seek a share of the revenue generated from Google’s search results. The manner in which Google manages these emerging regulatory pressures remains to be seen.<\/p>\n
This article is for general information and does not constitute legal advice. Readers should consult a qualified attorney before acting on any matter discussed here.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google and Twitter have renewed their licensing partnership, allowing real-time tweets to appear in Google search results. This move is expected to strengthen both companies’ market positions and may influence industry and regulatory responses.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":34,"footnotes":""},"categories":[6,22],"tags":[7011,261,7015,7013,7012,330,953],"class_list":["post-21024","post","type-post","status-publish","format-standard","hentry","category-intellectual-property","category-ip-commercialization-licensing","tag-data-licensing","tag-google","tag-online-advertising","tag-real-time-indexing","tag-search-engine","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/21024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/comments?post=21024"}],"version-history":[{"count":3,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/21024\/revisions"}],"predecessor-version":[{"id":149734,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/21024\/revisions\/149734"}],"wp:attachment":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/media?parent=21024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/categories?post=21024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/tags?post=21024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}