{"id":115321,"date":"2025-02-18T16:00:29","date_gmt":"2025-02-18T10:30:29","guid":{"rendered":"https:\/?p=115321"},"modified":"2025-02-18T16:00:29","modified_gmt":"2025-02-18T10:30:29","slug":"svamaan-vs-sammaan-trademark-dispute-delhi-hc-ruling","status":"publish","type":"post","link":"https:\/\/www.bananaip.com\/intellepedia\/svamaan-vs-sammaan-trademark-dispute-delhi-hc-ruling\/","title":{"rendered":"A battle for respect : Svamaan Financial Takes on Sammaan Capital in Trademark case"},"content":{"rendered":"<h4>Introduction<\/h4>\n<p>This case deals with a trademark dispute between Svamaan Financial Services Private Limited and the Sammaan-formative companies (formerly known as INDIABULLS). Svamaan filed for a temporary injunction in the Delhi High Court on the ground that the Sammaan-formative companies were infringing its trademark. \u00a0The Court granted Svamaan\u2019s request, agreeing that Sammaan&#8217;s actions were infringing on Svamaan&#8217;s trademark rights.<\/p>\n<h4><strong>\u00a0<\/strong>Parties<\/h4>\n<ul>\n<li><strong>Plaintiff<\/strong>: Svamaan Financial Services Private Limited<\/li>\n<li><strong>Defendants<\/strong>: Sammaan Capital Limited (Defendant No.1), Sammaan Finserve Limited (Defendant No. 2), Sammaan Collection Agency Limited (Defendant No. 3) and Sammaan Advisory Services Limited (Defendant No.4)<\/li>\n<\/ul>\n<h4>Facts of the Case<\/h4>\n<p>Svamaan incorporated in 2017 is an RBI registered Non-Banking Finance Company \u2013Micro Finance Institution which commenced its operations in January 2019. The mark \u2018SVAMAAN\u2019 along with a device mark for the same, were adopted in relation to financial services in 2017 and registered in various classes including class 36.<\/p>\n<p>The Defendants, part of the INDIABULLS Group were incorporated as early as in 2005. In 2024, Defendant no.1 transformed from a promoter-led and promoter-driven lender (housing finance company) to a mortgage-focused non-banking financial company. Following this transformation, the Defendants rebranded themselves with SAMMAAN formative corporate names.<\/p>\n<p>In November 2023, Svamaan had issued a Cease-and-Desist notice when it learned that Defendant no.1 was intending to change its name and identity to \u2018SAMMAAN CAPITAL\u2019. In its interim response, the Defendant no.1 stated that it was merely changing its corporate name to \u2018SAMMAAN CAPITAL\u2019. However, trademark applications for the word mark, \u2018SAMMAAN CAPITAL\u2019 and the device marks, \u2018\u2019SAMMAAN, SAMMAAN FINANCE\u2018\u2019 and &#8220;SAMMAAN FINSERVE&#8221; were filed in class 36 between February and May 2024.<\/p>\n<p>Svamaan sent mails to the Registrar of Companies and RBI in November 2023 stating that the mark, \u2018SAMMAAN CAPITAL\u2019 was deceptively similar to its trademarks. However, Defendants 1 and 2 were permitted to change their names. Consequently, Svamaan filed, rectification applications with the MCA u\/s 16(1)(b) of Companies Act 2013 which are currently pending adjudication with the MCA. Aggrieved by the Defendants\u2019 adoption of the mark, this suit was filed.<\/p>\n<h4>Issues and Analysis:<\/h4>\n<ol>\n<li><strong>Criminal Complaint<\/strong>: The Defendants sought dismissal of the suit on the ground that Svamaan had filed forged and fabricated documents, i.e., the trademark registration numbers were incorrect. During the course of the trial, it was clarified that the alleged error was technical and thereby, the criminal complaint was dismissed.<\/li>\n<li><strong style=\"font-size: 14.625px; letter-spacing: 0px;\">Similarity of Marks<\/strong><span style=\"font-size: 14.625px; letter-spacing: 0px;\">: The Court found that the dominant element of the marks, <\/span><strong style=\"font-size: 14.625px; letter-spacing: 0px;\">\u2018<\/strong><span style=\"font-size: 14.625px; letter-spacing: 0px;\">SVAMAAN\u2019 and <\/span><strong style=\"font-size: 14.625px; letter-spacing: 0px;\">\u2018<\/strong><span style=\"font-size: 14.625px; letter-spacing: 0px;\">SAMMAAN<\/span><strong style=\"font-size: 14.625px; letter-spacing: 0px;\">\u2019<\/strong><span style=\"font-size: 14.625px; letter-spacing: 0px;\"> were visually, phonetically, and conceptually similar, as both were derived from Hindi words meaning \u201crespect.\u201d The Court ruled that this similarity could cause confusion among consumers.<\/span><\/li>\n<li><strong>Nature of Adoption: <\/strong>Despite Svamaan\u2019s notice, the Defendants continued using <strong>\u2018<\/strong>SVAMAAN\u2019 leading the Court to conclude that their adoption of the marks was not bona fide.<\/li>\n<li><strong>Identical Services: <\/strong>Both parties were in the business of financial services, with overlapping services like loans, insurance, and financial affairs. The Court found that these services were identical, strengthening Svamaan\u2019s case for infringement.<\/li>\n<li><strong>Descriptive\/ Publici Juris\/ Common to Trade:<\/strong> The Court rejected the argument that <strong>\u2018<\/strong>SVAMAAN\u2019 and <strong>\u2018<\/strong>SAMMAAN<strong>\u2019<\/strong> were common terms in the finance industry. It was noted that Svamaan\u2019s adoption of the \u2018SVAMAAN\u2019 marks since 2017 in relation to financial services was arbitrary and distinctive to Svamaan. The Defendant failed to establish that the term was commonly used by businesses granting loans.<\/li>\n<li><strong style=\"font-size: 14.625px; letter-spacing: 0px;\">Likelihood of confusion<\/strong><span style=\"font-size: 14.625px; letter-spacing: 0px;\">: The Court ruled that consumers, who were illiterate, semi-literate or non-Hindi speaking, would find the competing marks \u2018SVAMAAN\u2019 and \u2018SAMMAAN\u2019 very similar or nearly identical and would therefore get confused between the two. The test to be established in cases of infringement and passing off is of likelihood of confusion, and not actual confusion. Hence, the Court stated that Svamaan made out a prima facie case for infringement in terms of Section 29(2)(b) of the Trade Marks Act, 1999.<\/span><\/li>\n<li><strong style=\"font-size: 14.625px; letter-spacing: 0px;\">Delays and Laches<\/strong><span style=\"font-size: 14.625px; letter-spacing: 0px;\">: The Court observed that Svamaan took prompt actions and measures to prevent the Defendants from using the SAMMAAN-formative corporate names and trademarks, including issuance of a cease-and-desist notice in November 2023. Hence, the Court dismissed the Defendants\u2019 averment regarding delay of instituting the suit only in October 2024.<\/span><\/li>\n<li><strong style=\"font-size: 14.625px; letter-spacing: 0px;\">Regulatory approvals obtained by the Defendants:<\/strong><span style=\"font-size: 14.625px; letter-spacing: 0px;\"> The Court ruled that the mandate of determining infringement of trademarks is vested in a civil court. It therefore, cannot be argued that any decision taken by the RBI and RoC with regard to identity\/ similarity between two marks would be binding on a civil court.<\/span><\/li>\n<\/ol>\n<h4>Conclusion<\/h4>\n<p>The Court found that Svamaan had made a prima facie case of trademark infringement, as the Defendants\u2019 marks that were deceptively similar and used for identical services was likely to cause confusion among the public. Hence, the Court ruled in favor of Svamaan, granting an interim injunction by restraining the Defendants from using any mark or name similar to <strong>\u2018<\/strong>SVAMAAN\u2019, until the final decision on the case.<\/p>\n<p><strong>Citation<em>: <\/em><\/strong><em>Svamaan Financial Services Private Limited vs Sammaan Capital Limited &amp; Ors. (I.A. 41270\/2024, I.A. 43249\/2024 and CRL. M.A. 32198\/2024 IN CS(COMM) 871\/2024), Delhi High Court on 10<sup>th<\/sup> February 2025. Available at: <\/em><a href=\"https:\/\/indiankanoon.org\/doc\/111910708\/\" target=\"_blank\" rel=\"noopener\"><em>https:\/\/indiankanoon.org\/doc\/111910708\/<\/em><\/a><\/p>\n<p><strong>Authored by<\/strong> <strong>Benita Alphonsa Basil, Trademark Team<\/strong><\/p>\n<h4>Disclaimer<\/h4>\n<p>The case note\/s in this blog post have been written by IP Attorneys at BananaIP Counsels based on their review and understanding of the Judgments. It may be noted that other IP attorneys and experts in the field may have different opinions about the cases or arrive at different conclusions therefrom. It is advisable to read the Judgments before making any decisions based on the case notes.<\/p>\n<p>If you have any questions, or if you wish to speak with an IP expert\/attorney, please reach us at: <a href=\"mailto:contact@bananaip.com\">contact@bananaip.com<\/a> or 91-80-26860414\/24\/34.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a significant trademark dispute, the Delhi High Court ruled in favor of Svamaan Financial Services, granting an interim injunction against Sammaan Capital Limited and its affiliates. The Court found that the defendants\u2019 marks were deceptively similar to Svamaan, potentially misleading consumers. The ruling reinforces the importance of brand identity and legal recourse in financial services.<\/p>\n","protected":false},"author":2,"featured_media":115322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":25,"footnotes":""},"categories":[5495,6,11],"tags":[3053,486,6537,5,6020,1160,6538,6539,41,101],"class_list":["post-115321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-reviews","category-intellectual-property","category-trademarks","tag-brand-protection","tag-delhi-high-court","tag-financial-services","tag-intellectual-property","tag-legal-dispute","tag-passing-off","tag-sammaan","tag-svamaan","tag-trademark-infringement-2","tag-trademark-law"],"_links":{"self":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/115321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/comments?post=115321"}],"version-history":[{"count":0,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/posts\/115321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/media\/115322"}],"wp:attachment":[{"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/media?parent=115321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/categories?post=115321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bananaip.com\/intellepedia\/wp-json\/wp\/v2\/tags?post=115321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}