The Business of Intellectual Property – A Presentation by Dr. Kalyan C. Kankanala at the Woxsen School of Business

The following presentation was delivered by Dr. Kalyan C. Kankanala, Managing Partner BananaIP Counsels, at the Woxsen School of Business, Hyderabad. The presentation is titled “The Business of Intellectual Property” and covers the following topics:

  • Species of IP
  • Patents
  • Entertainment Patents
  • Copyrights
  • Brand value
  • Trademarks
  • Industrial Designs
  • Trade Secrets
  • Geographical Indications
  • Traditional Knowledge


About Dr. Kalyan Kankanala

Dr. Kalyan C. Kankanala manages the largest new age Intellectual Property Firm, BananaIP Counsels, headquartered at Bangalore, India. In addition to helping clients maximize business value from intellectual assets, Dr. Kalyan also consults for United Nations Industrial Development Organization (UNIDO), and teaches at premier institutions such as National Law School of India University, Bangalore, and Indian Institute of Management, Bangalore (IIMB).

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