Trademark Portfolio Management for a Leading Food Products Company

Project Description

Why they approached us

  • Filed more than two thousand trade marks, but the portfolio was in disarray
  • Spending lot of money on duplicate filings, and maintenance of dead marks
  • Needed a third party review of the value of their trademark portfolio

What did we do

  • Performed a thorough due diligence, and compliance check
  • Analyzed the value of each mark based on business/legal parameters
  • Submitted a comprehensive report on the trade mark portfolio with specific comments, and action points for each mark in the inventory

Impact

  • A clean portfolio in line with business goals
  • All compliance requirements were adhered, and lapsed trademarks revived
  • Dropped unnecessary trademarks
  • Left with a well classified portfolio based on business value
  • Date: 2015
  • Client: A leading food products company
  • Category: Trademark

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